Why Mobile Apps?
Mobile applications are becoming increasingly popular in today’s market place thanks to the rapid emergence of smart phones, such as the iPhone and Blackberry, coupled with the increasing popularity of tablet computers and similar devices. Such devices are not only easy to carry and mobile, but also allow for a level of convenience that has not previously been available to business owners.
What’s the Market?
According to recent reports over 42% of people over the age of 16 in the UK alone have a smartphone with internet access as their main mobile phone. This number is ever increasing as smartphones of various types become the norm, meaning that the market is ripe for mobile applications for this new market of potential consumers.
During the course of 2010, 105 million mobile applications were downloaded by smartphone users, generating a download revenue of £280 million. This number is only set to increase as the technological wave continues to carry smartphones and related devices to the forefront.
How can it Benefit my Business?
Mobile apps can benefit businesses in any number of ways. If you have a product to sell, a mobile compatible website with related e-commerce functionality allows people to buy your products on the move. Should you wish to develop an app to be sold, this can be done and placed onto the relevant mobile market, where it will continue to generate profit for you.
Additionally private mobile applications for use within a business can help reduce the amount of paperwork a company needs to undertake. Systems can be created to track orders, email invoices and ensure all documentation is in place. This replaces the archaic paper based system that many companies still use and allows for lower costs.
Are they easy to use?
The beauty of mobile applications is that they are developed with user accessibility in mind. We live in a fast-paced world that is constantly looking for increased levels of convenience and a good mobile application can provide this. User friendliness is key so all mobile applications developed by Imobisoft are simple on the front end. All the complexity of the software is hidden form the user.
Of course. Another massive advantage of a mobile application is that, once uploaded to the relevant market, they are available all over the world. If you have an application with potential global appeal, such as a game, you have a ready-made, constantly increasing market that can find your product instantly.