Google's CEO Larry Page has released a letter explaining the recently implemented privacy policy that the company have put in place in a possible effort to abate the tide of anti-privacy mistrust being levelled at the company in the wake of the policy coming into force.
In the letter Page outlines his vision for the future of the company, claiming that the new policy will allow them to deliver "next-generation search" results in which queries will become less generic as information collected by Google will allow them to tailor their search results to individuals.
He claims that the new policy will make the user experience more streamlined, however privacy groups have still railed against the decision to allow other platforms that fall under the Google microscope to share data amongst each other.
The European Union have also hit out against the policy, with the group claiming that it does not adhere to transparency rules that the EU have in place. However Google have claimed that they believed that the policy was in line with EU law.
In the letter Mr Page defends the policy and states "If you're searching for a particular person, you want the results for that person - not everyone with the same name,.
"These are hard problems to solve without knowing your identity, your interests, or the people you care about."
The letter can be read in full at http://investor.google.com/corporate/2012/ceo-letter.html